Many small ecommerce businesses are one-to-five person shops whose income is derived solely from their websites. As the ecommerce world evolves and becomes more sophisticated, however, success for these smaller merchants has become more challenging.

Through the past year, certainly a harrowing one economically, we have seen quite a few smaller site owners thrive. We have also seen a significant number succumb to the current economic conditions. Here are six factors we see for those who are achieving success.

When optimizing a website for search, it is critical to target the right keywords as they play an important role in its overall success. Given that, it’s not surprising that when a page on a website has a subpar performance in search, many marketers jump to change its keywords. But doing so could be a mistake. Let’s take a look at why.