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Dec 21
2009
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Proper SEO is one of the most important elements of marketing your web site. However, many site owners can't afford to hire a SEO professional for this task. Another consideration is the time involved to properly optimize your site.
- Add Titles related to targeted keywords, place only important keywords, do not exceed more than 25 characters
- Meta description should be unique for each page in your site with targeted keywords. Do not stuff keywords into Meta description.
- Layout pages with CSS, avoid tables
- Add Keywords towards H1 tag as page headlines.
- Implement Bread crumbs for increasing web site navigation structure example Home >> Service >> SEO
- Create Static Header and footer navigation links, Links should be text instead of images
- Analyze your targeted keywords using the Google keyword suggestion tool
- Keywords in navigational links(anchor text) play a vital role and have its own importance to search engine eyes. Be sure to optimize your anchor text.
- Use most important keyword in file name or URL
- Minimize tables, especially nested tables
- Say yes to Quality links and No to Quantity links
- Never try to place hundreds of link for a new site on the very first day
- Your targeted keywords need to vary a lot in anchors
- Always have a good combination of links from new and old sites
- Try writing articles having links and have them in the resource page of your site
- Images are important, make sure your site logo contains your keywords in the alt tag
- Put CSS and JavaScript into external file / folder
- Pay special attention to your content
- Make sure to have sitemap as text links
- Place robots.txt in root on your server
- Create Google XML site map for your web site
- Start a blog and participate with other related blogs
- Submit site to open directories
- Create feed xml and ror xml for xml search engines and directories
- Avoid automatic directory submission and build manual links
- Monitor your hits and traffic by using free Google Analytics
- Know how to analyze the reports and to optimize the results
- Know about redirection methods and theory - 301, 302, and 200 response codes
- Implement, understand and react to website analytics reports
- Make your body copy sufficiently long and keyword rich



